Pinterest is a visual social media platform for many different industries and types of brands. However, to determine if Pinterest is right for your brand, it’s a good idea to take a look at some Pinterest statistics.
Having a basic understanding of social media statistics gives you an idea of the people who use social media platforms, if they fit into your audience, and what people expect from brands on each platform.
Throughout this article, we cover Pinterest statistics like demographics, behavior, business statistics and more.
Table of Contents
Pinterest statistics every marketer should know
1. Pinterest is the 15th most used social media platform
When it comes to users, Pinterest is 15th most popular social media platform Worldwide by January 2024. The first four are, of course, Facebook, YouTube, WhatsApp and Instagram. (WhatsApp and Instagram are in third place.)
While Pinterest may not be as huge as other social media platforms, that doesn’t mean it isn’t worth it. In fact, we have a compelling reason to feature Pinterest as our next stat.
2. 1 in 3 Pinterest shoppers have an income of more than $100k
Pinterest is a platform that is completely ready for social commerce. because One-third of the platform’s users With an annual income of over $100,000, they browse the platform for products they are ready to buy. This makes luxury brands want to come on the platform, making it the number one platform for luxury shopping.
3. Pinterest generated revenue of $981 million in Q4 of 2023
Q4 of 2023 Pinterest had its best performing quarter ever for revenue—generating $981 million in that quarter alone. Even the platform Generated over $3 billion in revenue Throughout 2023.
All this to say, Pinterest is a profitable platform, which means it is stable. It’s a good idea to invest in a Pinterest marketing strategy so you can take advantage of this platform.
4. Pinterest’s annual trend predictions have an 80% success rate
Every year, Pinterest releases a new one “Pinterest Predictions” report, sharing upcoming trends they’re predicting based on their user searches and behavior. Because the platform’s data is reliable, this report has an 80% success rate for four consecutive years. This makes Pinterest incredibly useful for identifying whether the platform is relevant to your target audience’s interests.
Pinterest’s 2024 trend predictions include things like:
- Eclectic Dada aesthetic
- Jellyfish decor
- Kitschy kitchens
- Cafecore aesthetic
- Plus size beauty and accessories
- Blue is used in beauty
- Bow stacking
- Badminton
- 70s inspired weddings
Check out List of complete 2024 predictions To see where your brand can take advantage of any upcoming trends.
Pinterest user statistics
5. Pinterest has 498 million monthly active users
Pinterest has Half a billion monthly active users. This is a small fraction of Facebook’s nearly 3 billion users, but Pinterest continues to grow every year (we even have a stat for that).
6. Pinterest sees 7.5% year-over-year growth
Pinterest has a healthy growth rate 7.5% per annum. It is currently the third fastest growing platform behind Snapchat and LinkedIn. Facebook is still growing, but at a rate of 1.6% per year, and both YouTube and Instagram are losing users.
7. 84.6 million users are located in the US
If you run a US-based business, Pinterest may be the best option for you. The US audience is by far Pinterest’s largest, too 84.6 million Of its 498 million users located in the US (17%).
The next four most popular countries for Pinterest are as follows:
- Brazil: 28.05 million users
- Mexico: 19.45 million users
- Germany: 15.88 million users
- France: 10.65 million users
Pinterest usage statistics
8. 78% of users say Pinterest makes them feel positive
This The vast majority of Pinterest users (about 8 out of 10). Get a positive feeling by using the platform. Besides, Another study shows that browsing Pinterest for a healthy dose of inspiration can help prevent burnout and stress.
Pinterest has many advantages, but the fact remains that its users are happy and at peace.
9. 85% of weekly users have purchased from a Pinterest pin
Pinterest users are shopping on the platform – a heavy one 85% weekly pinner They’ve made purchases based on pins they’ve seen from brands. Creating a board featuring your products can help you expose them to more users, increasing the chances that someone will make a purchase.
10. 85% of Pinners use the platform to start a new project
85% of users Say they come to the platform whenever they are about to start a new project. This could be for DIY inspiration, products to use, or instructions on how to do something. But the place they go is Pinterest. Use this knowledge to your advantage when creating and sharing pins.
Pinterest Audience and Demographic Statistics
11. 76.2% of users are women
More than 3 users in 4 are female, with 17.2% of users being male and 6.6% of users being ambiguous or identifying with another gender. If women are a large part of your target demographic, Pinterest is the perfect platform to find them.
12. Pinterest’s largest audience is women ages 25-34
Pinterest has the largest audience share Millennial women ages 25-34, that segment accounted for 28.5% of its global audience. The second largest segment was women aged 18-24, accounting for over 18% of the user base.
13. Pinterest has 25.1 million Gen Z users
According to estimates made in 2020, the platform should be around 25.1 million Gen Z users This year, it accounts for about 5% of its entire user base. This is up from 16.4 million in 2020 and over 23 million in 2023, indicating that Gen Z consumers continue to engage with the platform.
Pinterest advertising and marketing statistics
14. Pinterest delivers 2x better ROAS than other platforms
Pinterest ads are shown to deliver 2x more ROAS (return on advertising spend) for retail brands than other digital platforms. Get more bang for your buck by promoting pins on Pinterest.
15. Users save more than 1.5 billion pins every week
Pinterest users are pinning Over 1.5 billion pins per week Up to over 10 billion Pinterest boards. These users are planning home decor, recipes, product inspiration and more.
16. Brands see 2.3 times more efficient cost per conversion
Get better ad performance than you would on other social media platforms. Pinterest ads generate 2.3x more efficient cost per conversion than other social media sites.
Pinterest traffic and engagement statistics
17. Pinterest averages 1 billion monthly visits
Pinterest received Over 1 billion monthly website visits In December 2023, making it one of the most popular websites in the world. This means that its users visit the site an average of 2 or more times per month.
18. 38% of Pinterest’s web traffic comes from the US
The US is Pinterest’s most popular country, so it makes sense More than one-third of its traffic Comes from the United States. The next four countries that visit Pinterest.com the most in order are Brazil, Russian Federation, India and Colombia.
19. 96% of searches are unbranded
Almost all searches is unbranded on Pinterest. This means people are searching for things like “brown sofa” or “floral wall art” instead of a specific brand. This presents a great opportunity to get your brand noticed. Pinners are not loyal to one brand and instead hope to discover new brands and products they can buy from.
20. Pinterest saw a 50% year-over-year increase in shoppable items saved to boards
Pinterest is making a conscious effort to make its platform more shoppable. The platform’s efforts have not been in vain as it now sees 50% increase year-on-year Shoppable Pins are being saved to the board. Since more than half of Pinterest’s users see the platform as a place to shop, these shoppable items make it even easier.
Pinterest Statistics for Business
21. Pinterest is the 5th most popular social commerce platform
This Top Five Most Popular Social Media Platforms Where online shoppers shop most are:
- Tik Tok
- Messaging applications
This means your brand should take advantage of the social selling capabilities on Pinterest to increase the number of conversions you get directly from the platform.
22. 80% of weekly users have discovered a new product or brand on Pinterest
Pinterest is the perfect platform to find businesses. 4 out of 5 users Found a new product or brand on Pinterest, possibly resulting in a purchase or follow. Promote your products on Pinterest to increase your chances of reaching a new audience member or potential customer.
23. Shoppers on Pinterest spend twice as much as shoppers on other platforms
Pinterest users Spend 2x more They shop on Pinterest when they shop on other social media platforms. This makes Pinterest an ideal platform for high-end products like furniture and designer clothes or accessories.
Don’t be shy about putting your products out there when it comes to Pinterest. Demographic data shows that Pinterest users have higher incomes and are spending more on their purchases.
24. Brands using Pinterest catalogs get 5x more impressions on their products
If you needed one more reason to convince yourself to take advantage of Pinterest’s social selling tools, let this be it. Brands that set up their Pinterest catalogs get it Five times more impressions They don’t brand that on their product pin.
Use these Pinterest stats to inform your strategy
If these statistics tell you anything, let it be that it’s time to set up your social selling strategy. Learn how to sell on Pinterest so you can start generating more sales and conversions through your chosen social media platform.