5 Key Social Media Marketing KPIs to Track

Looking to better track and quantify your social media marketing efforts?

This will help. Team from Media update have put together a simple overview of Key Social Media Marketing KPIs Including what elements you need to track on each and how you can use them to measure your performance.

And while most of you already have a measurement strategy, the following notes can provide some guidance to help you compare more components and demonstrate the broader impact of your programs.

Worth considering anyway. Check out the full infographic below.

5 Key Social Media Marketing KPIs to Track

1. Engagement Rate
   • What to Measure:
     • Likes
     • Comments
     • Shares
     • Retweets
     • Mentions
     • Direct messages
   • Why It Matters:
     • Engagement rate is a key indicator of how interactive and compelling your content is.
     • High engagement suggests that your audience finds your content valuable, interesting, or entertaining.
   • How to Improve:
     • Create high-quality, relevant content.
     • Encourage interactions through questions and prompts.
     • Use visually appealing images and videos.
2. Reach
   • What to Measure:
     • Total reach (number of unique users who saw your content)
     • Post reach (reach for individual posts)
     • Page reach (overall reach of your social media page)
   • Why It Matters:
     • Reach helps you understand the potential size of your audience.
     • A larger reach can lead to increased brand awareness and potential new followers.
   • How to Improve:
     • Optimize posting times for when your audience is most active.
     • Use hashtags and geotags to expand your content’s visibility.
     • Collaborate with influencers or other brands.
3. Conversions
   • What to Measure:
     • Number of sign-ups
     • Number of downloads
     • Number of purchases
     • Other desired actions (e.g., filling out a contact form)
   • Why It Matters:
     • Conversions directly correlate with your business goals, demonstrating the effectiveness of your social media strategy in driving business outcomes.
   • How to Improve:
     • Use clear and compelling call-to-actions (CTAs).
     • Ensure your landing pages are optimized for conversions.
     • Track and analyze conversion paths to refine your strategy.
4. Click-Through Rate (CTR)
   • What to Measure:
     • Number of clicks on links divided by the number of impressions.
   • Why It Matters:
     • CTR helps you understand how effective your content is at driving traffic to your website or landing page.
     • A higher CTR indicates that your content and CTAs are relevant and appealing to your audience.
   • How to Improve:
     • Craft compelling headlines and descriptions.
     • Use clear and attractive visuals.
     • Test different CTAs and links to see what works best.
5. Follower Growth
   • What to Measure:
     • Number of new followers over a specific period.
     • Growth rate (percentage increase in followers).
   • Why It Matters:
     • Follower growth reflects increasing interest and trust in your brand.
     • A growing follower base can amplify your reach and engagement.
   • How to Improve:
     • Post consistently and at optimal times.
     • Engage with your audience by responding to comments and messages.
     • Run social media campaigns and contests.