While Netflix Games Chief Elen Taskon was sitting in front of a room full of journalists at the Game Developers Conference in San Francisco on March 19, he said that he had made it more open about the straper’s gaming strategy in comparison to any executive.
Taskan’s courageous statement during a two-hour introduction: “We have to match the overall mission of Netflix-otherwise we are just interrupted.”
In July 2024, “Fortnight” Maker was accepting an elephant in the room, execute in Netflix with a 30 -year industry experience in Epic Games, EA and Ubisoft. The question related to Netflix’s raid in the games is whether the company sees it as a category, in the long run, compared to the film in reducing TV and film income and churning.
Netflix’s top executive has insisted that it aim. “We are repeating our members that we are a place to find and play games, and we continue to start big and big games every year,” Co-CEO Greg Peters said in the company’s earning Call in January.
The company has hit some speed bumps to find out how to increase its sports business. In October Catber 2024, Netflix closed his team Blue Studio, which was developing a shooter title (saying something, “Call L D Fi Duty”). The move indicated a strategy shift to the industry, which was underlined last month as Netflix Gaming Lead Mike Unpare.
But told the taskon Variety During an interview at the GDC, the team Blue closes does not mean that Netflix is not ready to take a big swing. It was not just right. Team Blue was developing a “triple a-style” shooter game-so-fun place- “” and I felt that if we wanted to produce big and to be innovative, it is not a place where we should be, “he said.
“That doesn’t mean we have the ambition to do something big,” the task was added. “I want to clarify that, because some people have read that we are reducing – it’s not all in the case. It was a surprising team, an exceptional talent that was doing something very much, which I believe belonging to the console world or PC world, was not favorable to the platform we were working.” Team Blue Project “Probably something really good” Team Blue Project, but Netflix needs to do things differently if we “become innovative and if we want to succeed.”
Spree Fox/Netflix
Spree Fox/Netflix
For the taskon, that means Netflix rolls playable games on the TV, as well as its mobile lineup, narrative games, party games (“coachplays,” such as Netflix), Kids Games and elaborate games with mainstream titles. Netflix shown in the GDC was the “Spirit Crossing” in the title, set as a studio Gibley-Essk Fantastical Life-SIM Game as a large multiplayer online nail-offering. It is the ambitious title of the original IP and Netflix’s Spree Fox Studio (acquired in 2022). The game’s hands-on demo is still spoiled, but no release date has been announced, so it’s time to make Netflix appropriate.
In the GDC, Taske outlined the vision for how games can be more integrated for the Netflix business model. One strategy is to promote sports players based on Netflix IP, like a Mobile Game Streamer Hit “Squid Game”, to bind the corresponding show or movie, to unlewe Lock. Taskan wants to make games a truly part of the transmission experience, the field where Netflix can do some “crazy interesting things”.
“Finally, imagine a world where you see something and then you are entering the world [in the game] And let’s say you break something or you kill a character and then you go back to see the following [episode] And the things you have broken … it has begun to behave differently, the way you broke or you have broken the character you’ve been killed, or you have changed their thoughts, “Tasken said Variety.
That said, Netflix still has a lot of work to reach that stage. The Taskon says they “just crash servers with something easy,” and the initial steps here are full of tech that combines the habit of watching subscribers with their gameplay activity.
Meanwhile, the Taskan and his team are also looking for innovative ways of mixing linear and interactive storytelling in valuable netflix franchises like Shonda Rimes ‘Brigartan’. Tasken said, “In sports you want to be in the world and tell your own story. ‘Brijartan’ is an excellent example. Other TV shows that see that this kind of gameplay is likely to be” Stranger Things “and” One Piece. “
“If I were in the world of ‘Harry Potter’, I don’t want to be Harry Potter. I am myself and I am going to choose a different house and I’m going to sit different and I want to tell my own story. “So we have to find a world that is very attractive to people who live and tell their own stories. ‘Brijartan’ is one. I think ‘Stranger Things’ has many possibilities there.
But it is difficult to launch a show (or movie) and at the same time to organize a game attached to it. Taskan is Mum, for example, “Stranger Things” may be the time to release the final season later this year at the beginning of the game, or when there may be a “Brigarton” game adaptation.
“Different timeline, different things, writing. That’s why we still have to work together with people interested in doing this, not everyone,” said the taskin. “And find the right [show or movie] The concept and the gaming concept that lives in harmony with. “
For “Brigerton ‘, it will really be something special that fits the theme,” he adds. “I am not going to shoot with ‘Brijartan’. So if you were in the world of ‘Brigerton’ and how we could reach it, what is the fantasy of you really?”