What started as a platform to find new recipes and DIY ideas has turned into a major shopping search engine. In fact, 89% of US Pinners use Pinterest to research purchase decisions.
And with Pinterest boasting 320 million monthly active users, many of those people go to this one platform just to shop.
This is all the more reason why your brand should make the most of this platform and most importantly, learn how to sell on Pinterest.
Why you should sell on Pinterest
We’ve already covered that 89% of US Pinners on the platform are using it to plan purchases and research products, but that’s not all you need to know.
About half of all users log into the site Just to shop. Forty-seven percent to be exact. That’s about 150 million potential new customers buying your products.
So find your target audience, get your products in front of them and wait for those dollar signs to start rolling in, right?
Of course, it isn’t Totally It’s simple. Actually, the next section is the steps you need to take before you start selling on Pinterest.
Getting your brand ready to sell on Pinterest
We know you’re excited about the prospect of taking advantage of all those shoppers on Pinterest. But before you take any action, read these four quick steps to help you prepare your brand for sale.
1. Determine your target audience
It is always important to have a good understanding of the demographics of a social media platform before launching a new campaign.
Put together a Customer Personality The platform will help you determine who you need to target. This will include your target audience’s ideal income, job criteria, lifestyle and more.
2. Set up a business account
Having a Pinterest business account is very different from having a personal account. You get access to more features, such as analytics, ads, and other essential components for selling on Pinterest.
If you created your account as a personal profile, don’t worry. You can easily switch to a business account by logging into your existing profile and His conversion.
Otherwise create a new Pinterest business account right off the bat. Just head on Pinterest And sign up!
3. Brand your account
Every social media profile of your business should be instantly understandable to your customers and followers, and your Pinterest profile is no different.
To brand your profile, make sure your profile photo is a high-resolution logo or headshot of you (if you’re the face of your business) and matches your other profiles, your bio is optimized, your cover boards match your brand Matches, contact information current and more.
You can learn all about how to properly brand your Pinterest profile by checking out our 5-step Pinterest marketing strategy.
4. Link and verify your website
The final step in creating your Pinterest business profile is to link and verify your business website.
Adding your website through profile settings is easy enough, but then you need to claim your website. To do this, add a meta tag or upload an HTML file to your website. You can learn more about how to do this here Straight from Pinterest.
You can only verify and claim one website per Pinterest Business account, so make sure it’s your main site that you sell from or you won’t be able to create a shop and link products.
How to sell on Pinterest
Now that we’ve got the basics out of the way, let’s get into the important stuff – how to start selling and making money on Pinterest.
We have eight top tips for selling on Pinterest and really turning this visual platform into a new income stream.
Let’s go inside.
1. Create stunning visuals
First things first. Pinterest is a visual platform. Even before we delve into the many types of pins that can help drive sales, you need to make sure that your pin is actually visually appealing and makes someone want to click.
This means you need:
- High quality photography
- Beautifully designed graphics
- Best size visuals
- Bold colors and fonts
- Graphics that match your branding
At least, that’s the starting point. We’ll show you a few examples of high-quality pins to show you what we mean.
A great way to stand out is to take professional photography of your product in use, like all these furniture companies did with the coffee table.
You can also create a beautiful, branded graphic pin like the one below that attracts users and entices them to save, click and buy what you’re promoting.
Or you can mix the two, where you create a graphic or text overlay alongside a professional photo, which provides information on the product. And Product photo.
2. Pay attention to Pinterest SEO
Pinterest is a visual search engine, which means it has its own search engine optimization rules and algorithms.
Focus on industry keywords and use them strategically in your pin titles and descriptions as well as your in board titles and descriptions.
To help ensure that you are incorporating your keywords correctly and naturally Pinterest SEO This will work. This will expand the reach of your Pinterest content, increasing the likelihood that someone will buy.
3. Use a rich pin
Rich Pins extract additional data and information from your website to display alongside the usual Pin information (such as photo, title, description, etc.).
It pulls in the price and product description so users can see this information right within Pinterest. On mobile, users can click on the blue color shop button to go to your product and check.
If the store provides this information, this pin will tell you if the product is in stock or not.
Here’s an example of a Product Rich Pin from Etsy.
These types of Rich Pins work once you claim your website on Pinterest (see the “Preparing Your Brand to Sell on Pinterest” section). So take advantage of the platform that offers to get more sales.
4. Use a promoted pin
Want to push your pins to the top instead of just relying on your Pinterest SEO. Invest in Promoted Pins!
This can be anything – a lead magnet, a blog post or a product.
Promoted product pins can be helpful in generating more sales as they take the user directly to your website.
As you can see below with Crate and Barrel’s promoted pins, users can easily see which company is promoting the pin so they know which site they will be directed to.
When creating Promoted Pins, you’ll be able to target by interest, age, and gender. You can create entire campaigns or quick ads for one-time promotions.
5. Arrange the pins in the catalog
The catalog is an excellent one Pinterest Business Account feature To use it if you have products to promote — which is probably true if you’re a brand or business!
As long as you have a data source of all your products and their attributes, you can upload the file to Pinterest. Once the data source is approved, any product you add to your website will automatically generate a product pin that you can use to create shopping ads.
One thing to note: if it turns out you don’t have the right data source to create the catalog, you’ll need to use rich pins instead (tip #4 above!).
6. Tag products in Shop the Look Pins
Shop the Look Pins are a great way to link multiple products together in a single Pin. Whether it’s an outfit or a home decor post, each product available for purchase in the photo is shown by white dots that users can click on to see more.
You can share photos of your models wearing your latest collection or photos of your furniture or a room filled with similar products to promote more products on the platform.
This Procedure for Shop the Look Pin It’s manual, and once your pin is linked to your claimed website, you can tag as many products as you want.
7. Share User-Generated Content (UGC)
Got a celeb or influencer using your product? Use it to your advantage!
Better yet, set up an influencer marketing campaign to consistently generate content that you can share on Pinterest and entice your audience to buy.
You can also use UGC as Shop the Look pin or promote this photo to get more user attention. Social proof is everything, and if a user sees someone they follow wearing your products, they’re more likely to buy.
8. Incorporate content marketing
Blog posts that focus on conversions are perfect for sharing on Pinterest. Think gift guides, product roundups or tutorials.
These are great pieces of content to save and promote on the site that will generate clicks, and if you put your content together right, conversions.
Start selling on Pinterest
Learn more about how to sell on Pinterest by checking out more wendtrends social insights, like this post about Pinterest ad targeting. Then start creating content, saving to boards, promoting and targeting, then watch the sales roll in.